Marketing News

Christina Aguilera Reignites Fragrance Deal with Revlon

The powerhouses will launch a Gen Z and Alpha-centric fragrance in 2026.

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By: Lianna Albrizio

Associate Editor

Christina Aguilera once crooned in her “Stripped” era, “You are beautiful in every single way.” And so is her fragrance deal with Revlon. Revlon Consumer Products has renewed its fragrance license agreement with the legendary recording artist. Company CEO Michelle Peluso said the seven-time Grammy winner’s design sensibility and deep connection with consumers make her an ideal partner at this pivotal time for the brand. “We are excited to extend our long-standing collaboration with Chri...

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